This application is for participation in POP-UP PREVIEW at the 2020 SHOT Show.

The cost for Pop-Up Preview display is $2,495 (see package details below)

There are are currently no 10'x10' booths and only a limited amount of NEXT kiosks available. However, all 2020 Pop-UP Preview participants are guaranteed a 10x10 booth at the 2021 SHOT Show. In addition, companies participating in Pop-Up Preview will be issued Priority Points for booth placement in the 2021 Show.
The cost for a NEXT package is $4,395 (see details below).

Select YES if you would like to upgrade to a NEXT kiosk if available.


Wednesday, January 22, 2020 - Palazzo Ballroom, Venetian Level 5

Pop-Up Preview is a Wednesday-only event for companies that have either been on the SHOT Show Wait List or trying to find a way in which they can exhibit at the SHOT Show. This event is a one-day preview of what will potentially be included as expanded categories at future shows.
Included in your Pop-Up Preview package::

  • 8'x6' space (Wednesday only)
  • Table, 2 chairs, wastebasket, ID Sign
  • Two badges for Pop-Up Preview and the SHOT Show (for the entire SHOT Week)
  • Additional Badges at Discounted Rate of $275 each (each a $550 value)
  • Listing in SHOT Show Planner, and mobile app
  • Lead Retrieval App
  • Electrical (5 amp electrical outlet)
  • SHOT Marketing Package
    • Company Logo (in the Show Planner AND mobile app)
    • Two Show Specials (in your online listing AND mobile app).
    • Access to Planner Profile Matches
    • Ability to view which attendees have visited your online listing and communicate with them directly.
    • Two Press Releases (In Press Release section of SHOT Show web site, online listing and mobile app)
    • 500 Private Messages (Communicate directly with Attendees)
    • Six Product Categories
    • Access to Digital Press Kits site (Upload images, videos, and other assets on your products where Media have exclusive access).
  • Ability to enter a product into the Pop-Up Preview New Product Center that will be available for all attendees to view throughout SHOT Week (additional $500 fee)
  • All 2020 SHOT Show Pop-Up Preview Participants will guaranteed a booth in the 2021 SHOT Show and will be issued Priority Points for booth placement at the 2021 Show.

    Price: $2,495.00

  • Please indicate the number of Pop-Up Preview booths you are interested in. Booths are $2,495 each. You are allowed to connect multiple booths to create one large booth.

    Indicate the number of corners you would like for your Pop-Up Preview booth(s) ($150 per corner)

    NEXT EXHIBITOR PACKAGE (If available - must choose YES in box above)

    The NEXT Package includes:

  • 1/2 meter x 1-1/2 meter turnkey exhibit kiosk with customized graphic, Stool, and Electrical outlet
  • SHOT Show lead retrieval mobile app
  • One entry into the New Product Center Display (Cabinet position)
  • One year membership to Outdoor Wire
  • Two Exhibitor badges for the SHOT Show
  • Company name and description included in SHOT Show printed and online directory
  • SHOT Show Marketing Package (includes online digital upgrade and logo with listing in printed directory)
  • Included in listings and promotional materials highlighting NEXT Pavilion participants
  • All 2020 SHOT Show NEXT Participants will be offered a minimum of a 10'x10' booth at the 2021 SHOT Show

    NEXT Package Price: $4,395

  • Company Information:

    The following information will be used in the printed Show directory, the SHOT Show Planner and Mobile app.
    (chars left: 600)

    ONLY choose categories that have a primary category of SHOT

    ( ) - x
    ( ) - x

    Manufacturing in the United States and export product outside the United States.

    CLICK HERE to be included in International Buyer Guide and have a We Export symbol in Show Directory. *You can also fill this out when you fill out your profile at a later date.

    Trade Show Internal Contact:

    The following contact information is collected for internal purposes only.
    ( ) - x
    ( ) - x

    Company Address

    Company Address will appear in the printed Show directory, the SHOT Show Planner and Mobile app.

    Trade Show Bill To Contact:

    The following information will be used when generating invoices.
    ( ) - x

    Trade Show Onsite Contact:

    The following information will be used only to ensure we have accurate contact information for reaching the exhibitor while on site at the show.
    ( ) - x

    Terms & Conditions

    Please enter the name of the individual responsible for signing the Exhibit Space Rental Agreement

    Complete the Application

    Please click Submit to complete your application. Show Management will review your application and, if approved, will send you an invoice for Pop-Up Preview.

    Payment is required promptly to secure exhibit space. No refunds will be made to exhibitors due to canceling of exhibit space by exhibitor following assignment of booth space. Assignment and confirmation of exhibiting cannot be provided without required deposit.