This application is for NEW EXHIBITORS to the 2021 SHOT Show.

If you are a returning exhibitor from the 2020 SHOT Show, please contact for your renewal link.

Only companies with a product that is core to the Shooting, Hunting, or Outdoor industry will be accepted.

All new exhibitors at the 2021 SHOT Show must sign up for a New Exhibitor Package. The cost for a New Exhibitor Package is $1,595 (see package details below) plus $39.50 per square foot for exhibit space. There will be a section at the end where you can select your desired booth size.
The NEW EXHIBITOR Package includes:

  • SHOT Show lead retrieval mobile app
  • One entry into the New Product Center Display (Cabinet position)
  • One year membership to Outdoor Wire
  • Company name and description included in SHOT Show printed directory, Show Planner, and Mobile App
  • SHOT Show Marketing Package (includes online digital upgrade and logo with listing in printed directory)
  • Trade Show Internal Contact:

    Trade Show Internal Contact receives all correspondence regarding the SHOT Show. All contact information is for internal purposes only and will not be displayed in the directory.
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    On Site Contact

    Please indicate who to contact on site during the SHOT Show.
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    Additional Trade Show Contact:

    You may add one additional person to receive all Show related information.
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    Trade Show Bill To Contact:

    The following information will be used when generating invoices.
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    Company Information:

    The following information will be used in the printed Show directory, the SHOT Show Planner and Mobile app, in addition to all other printed materials.
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    Company Address

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    This will appear in the printed Show directory, SHOT Show Planner, and Mobile app.

    ONLY choose categories that have a primary category of SHOT.

    Check box to have We Export symbol in Show Directory.



    The SHOT Show in 2021 is expanding to the Caesars Forum, which is located directly across from the back door of the Level 2 exhibit hall. The 2021 SHOT Show will provide numerous additional opportunities to establish a booth size you desire with the Show now encompassing two side-by-side venues, connected by a pedestrian bridge that will make the show easy to navigate. In anticipation of the expanded opportunities, please complete this next section based on what your company would like to have for exhibit space at the 2021 SHOT Show. Keep in mind there will be greater opportunities to receive what you want at the new Caesars Forum as space is always limited at the Sands Expo Center.
    Booth price is $39.50 per square foot plus $1,595 for the New Exhibitor Package. Corner fee is $600.

    NSSF Patron members receive a $10 discount per square foot not to exceed their membership dues. NSSF Supporting and Associate members receive a $5 discount per square foot not to exceed their membership dues.

    As it is not yet determined what your booth size will be, the deposit due at the time of application is 25% of a 10x10 booth package, regardless of booth size requested. Your invoice will be adjusted after booth changes take place in the spring based on your actual booth selection.

    If available. $600 corner fee applies.

    Terms and Conditions

    Cancellation Policy:

    Effective following Exhibitor’s payment of booth space, through June 5, 2020, Show Management shall retain 25% of the booth fee of each space canceled, as liquidated damages.

    Beginning June 6, 2020, through August 7, 2020, Show Management shall retain 50% of the booth fee of each space canceled, as liquidated damages.

    No refunds are given after August 7, 2020, for any reason whatsoever, even if the Show is sold out.

    Membership Discount:

    To qualify for the NSSF member discount, the Exhibitor must be at least a Supporting or Associate Member in good standing of NSSF prior to last day of the 2020 Show through the conclusion of the 2021 Show. For the 2021 Show this will be defined as January 24, 2020, through January 22, 2021.

    NSSF Patron Members receive a $10 per net square foot discount, not to exceed their Membership Dues as of January 24, 2020

    NSSF Supporting and Associate Members receive a $5 per net square foot discount, not to exceed their Membership Dues as of January 24, 2020

    Click here to view the Terms and Conditions

    Click here to view the Rules and Regulations

    After reviewing the License Terms and Conditions and Rules and Regulations, enter the name of the individual responsible for signing the Application & License for Exhibition and check the box indicating that you have read and agree to the Terms and Conditions.

    The person ratifying this license expressly represents and warrants to Management that he or she is authorized by the above Company to execute this Application. This person also acknowledges that he or she has read and accepts the rules and regulations as set forth in the License Terms & Conditions.

    Please click Submit to complete your application. Show Management will review your application and, if approved, will send you an invoice for Exhibit Space.

    Payment is required promptly to secure exhibit space. No refunds will be made to exhibitors due to canceling of exhibit space by exhibitor following assignment of booth space. Assignment and confirmation of exhibiting cannot be provided without required deposit.