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NeoCon 2017
Benjamin Moore
Benjamin Moore
Showroom/Booth: 7-2018
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Behind The Scenes — The Making Of CENTURY: the World’s First Soft Touch Matte Paint
Join our panel of Benjamin Moore experts for a behind-the-scenes look at how CENTURY – a new dimension in paint – was introduced to the high-end design industry. Formulated to exceed the creative desires of the most exacting designers and environments, this innovative paint comes in a curated collection of 75 brand new colors, brought to life with the first-of-its-kind Soft Touch Matte finish. The panel of experts will discuss product development, research and testing, color naming, and curating the palette.

Monday, June 12
10:30am and 2:30pm

Tuesday, June 13
10:30am and 2:30pm

Benjamin Moore Showroom
Suite 6-131
The Merchandise Mart
No registration required; Seating will be granted on a first-come, first-served basis.
About the Company:
Founded in 1883, Benjamin Moore is North America’'s favorite paint, color and coatings brand. A leading manufacturer of premium quality residential and commercial coatings, Benjamin Moore maintains a relentless commitment to innovation and sustainable manufacturing practices. The portfolio spans the brand’s flagship paint lines including Aura®, Regal® Select, ben® as well as the most environmentally friendly premium paint in the marketplace today, Natura®. Benjamin Moore is renowned for its expansive color portfolio, offering consumers and designers more than 3,500 colors.
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