Marketers who collect email addresses, phone numbers, or name/address from individuals from web forms or SMS marketing campaigns are always looking to capture more data on who is 'opting in.' Next Caller offers the largest database in North America that can link any of these three unique identifiers to up to 25 data points of information on the consumer. Having better information on customers allows companies to better segment and target individuals, while also reaching more people with more accurate information. (less)