SMARTASSISTANT is the global leading technology provider for Guided Selling and Guided Self-service solutions. The technology allows business users to quickly create interactive advisors without programming skills. These solutions replicate sales assistants by engaging shoppers in conversational dialogue, asking need-oriented questions, educating them on benefits, and finally, presenting them with solutions that fit their needs. The technology is used by international retailers, brand manufacturers and service providers to accelerate decision-making of their customers. (less)