CAMEX Connect - Sessions

Competency: Business Stewardship, Course Materials and Intellectual, College Store Operations, Leadership and Human Resources, Marketing and Campus Relations, Retailing

Block: Block 3: Friday, March 4, 2:30-3:30 p.m.

Fri, Mar 4, 2016 - 2:30 PM to 3:30 PM

The Top 7 Issues Affecting the Collegiate Retail Industry Today

Speaker: R. Todd Smith , CCR, Director of Campus Store Services, The Loch Shop

Speaker: Anna Pavlik, General Merchandise Department Supervisor/Buyer, The Cougar Store SIUE

Speaker: Neil Wedin, Course Materials Manager, University of Victoria Bookstore

Speaker: Matthew Portner, Director of Auxiliary Services, Ashland University Bookstore

Speaker: Christopher Bradie , Ed.D., Associate Vice President for Business Services, University of Pennsylvania

Track: Store Leadership and Strategy

Location: 340 A

Experience Level: Intermediate, Threshold

Competency: Business Stewardship, Course Materials and Intellectual, College Store Operations, Leadership and Human Resources, Marketing and Campus Relations, Retailing

Block: Block 3: Friday, March 4, 2:30-3:30 p.m.

Top 7 Issues College Store Magazine Article

Session Handout

Fri, Mar 4, 2016 - 2:30 PM to 3:30 PM

What Amazon Would Prefer You (or Your Boss) Didn’t Know

Speaker: Jeff Sieber, Apparel Buyer, University Book Store Inc.

Speaker: Jim Zaorski, Chief Executive Officer, Sequoia Retail Systems, Inc.

Track: ConTEXT: Course Materials, Digital Content, and the Academic Mission

Location: 351 BE

Experience Level: Advanced, Intermediate

Competency: Business Stewardship, College Store Operations, Marketing and Campus Relations, Retailing

Block: Block 3: Friday, March 4, 2:30-3:30 p.m.

Fri, Mar 4, 2016 - 2:30 PM to 3:30 PM

What Does the Administration REALLY Think? Observations on Student Performance and Adaptive Technologies

Speaker: Jennifer Holcomb, Efficacy Implementation Manager for Higher Ed, Pearson Education

Speaker: Michael Rosato, Associate Provost for Academic Affairs, Houston Baptist University

Speaker: Pam Snow, SVP, Strategic Customer Partnerships, Cengage Learning

Track: ConTEXT: Course Materials, Digital Content, and the Academic Mission

Location: 362 BE

Experience Level: Advanced, Intermediate

Block: Block 3: Friday, March 4, 2:30-3:30 p.m.

Fri, Mar 4, 2016 - 3:30 PM to 4:00 PM

Break and Networking

Fri, Mar 4, 2016 - 4:00 PM to 5:00 PM

Mega Session with Seth Mattison

Location: General Assembly Theater

Fri, Mar 4, 2016 - 6:30 PM to 8:30 PM

CAMEX Opening Reception

Location: Club Level

Fri, Mar 4, 2016 - 9:00 PM to 11:00 PM

20/30 Club After Hours

	Fri, Mar 4, 2016 - 7:30 AM to 5:00 PM CAMEX Registration│NACS Opportunity Hub│NACS Foundation Booth│Cyber Cafe│Hot Stuff Showcase
	Fri, Mar 4, 2016 - 7:30 AM to 4:00 PM ICLA Registration Location: 372 Foyer
	Fri, Mar 4, 2016 - 8:00 AM to 5:00 PM Exhibitor Move In Location: Halls B - E
	Fri, Mar 4, 2016 - 8:00 AM to 9:00 AM Thought Leader Session: Managing Change on Campus Speaker: Larry Johnson , CSP, MA, Corporate Culture Expert Track: Store Leadership and Strategy Location: 360 ABDE Experience Level: Intermediate Competency: Business Stewardship, Leadership and Human Resources Block: Block 1: Friday, March 4, 8:00-9:00 a.m.
	Fri, Mar 4, 2016 - 8:00 AM to 9:00 AM Thought Leader Session: Strategic Alliances for Course Materials Success Speaker: Ira Blumenthal, Founder and President, CO-OPPORTUNITIES Track: ConTEXT: Course Materials, Digital Content, and the Academic Mission Location: 370 ABDE Experience Level: Intermediate Competency: Business Stewardship, Course Materials and Intellectual Block: Block 1: Friday, March 4, 8:00-9:00 a.m.
	Fri, Mar 4, 2016 - 8:00 AM to 9:00 AM Thought Leader Session: Youth Insights Speaker: Erik Medina, Vice President, TRU Youth Monitor/The Futures Company Track: Buying, Merchandising, and Marketing Location: 371 ABDE Experience Level: Intermediate Competency: Marketing and Campus Relations, Retailing Block: Block 1: Friday, March 4, 8:00-9:00 a.m.
	Fri, Mar 4, 2016 - 8:15 AM to 9:30 AM ICLA First Time Attendee Networking Breakfast with ICLA Board of Directors Location: 382
	Fri, Mar 4, 2016 - 8:30 AM to 5:00 PM Coat & Luggage Check Location: 215
	Fri, Mar 4, 2016 - 9:00 AM to 9:15 AM Break and Networking
	Fri, Mar 4, 2016 - 9:15 AM to 9:45 AM Flash Session: Connecting and Developing Your Staff as Store Advocates Speaker: Cristina Rangel, eServices Supervisor, Titan Shops Speaker: Mike Clemons, Senior Manager, Operations, Titan Shops Track: Store Leadership and Strategy Location: 351 CF Experience Level: Intermediate Competency: Leadership and Human Resources Block: Flash 1: Friday, March 4, 9:15-9:45 a.m. Session Handout
	Fri, Mar 4, 2016 - 9:15 AM to 9:45 AM Flash Session: Creating and Tracking Industry-Wide Categories for General Merchandise Speaker: Estella McCollum CCR, Senior Director, indiCo Track: Buying, Merchandising, and Marketing Location: 350 E Experience Level: Intermediate Competency: College Store Operations, Retailing Block: Flash 1: Friday, March 4, 9:15-9:45 a.m.
	Fri, Mar 4, 2016 - 9:15 AM to 9:45 AM Flash Session: Data-Driven Strategies for Course Materials Speaker: Jared Pearlman, Chief Operating Officer, Verba Software Track: ConTEXT: Course Materials, Digital Content, and the Academic Mission Location: 351 BE Experience Level: Intermediate Competency: Business Stewardship, Course Materials and Intellectual Block: Flash 1: Friday, March 4, 9:15-9:45 a.m.
	Fri, Mar 4, 2016 - 9:15 AM to 9:45 AM Flash Session: Re-Engineering Customer Satisfaction Speaker: Stephanie Schoeller, Art Supply Buyer/ Supervisor, Iowa State University Bookstore Speaker: Katelyn Engh, Assistant Book Buyer/ Supervisor, Iowa State University Bookstore Track: Practical Store Operations Location: 351 AD Experience Level: Intermediate Competency: College Store Operations, Retailing Block: Flash 1: Friday, March 4, 9:15-9:45 a.m.
	Fri, Mar 4, 2016 - 9:15 AM to 9:45 AM Flash Session: Strategic Impact Pathway Exclusive Session: Thought Leader Session Discussion—Managing Change on Campus Speaker: Tony Ellis , CAE, Vice President, Industry Advancement, NACS Speaker: Larry Johnson , CSP, MA, Corporate Culture Expert Track: Store Leadership and Strategy Location: 360 ABDE Experience Level: Intermediate Competency: Business Stewardship, Leadership and Human Resources Block: Flash 1: Friday, March 4, 9:15-9:45 a.m.
	Fri, Mar 4, 2016 - 9:15 AM to 9:45 AM Flash Session: Sweet Tea and Maple Syrup—10 Sweet Promotional Ideas for Any Size Campus Speaker: Kerry Martin, Manager, General Merchandise, Laurier Bookstore Speaker: Ashley Warren, Assistant Director, Middle Georgia State University Bookstore-Macon Track: Buying, Merchandising, and Marketing Location: 370 CF Experience Level: Threshold Competency: Marketing and Campus Relations Block: Flash 1: Friday, March 4, 9:15-9:45 a.m.
	Fri, Mar 4, 2016 - 9:15 AM to 9:45 AM Flash Session: The Campus Store as an Essential Part of the Academic Mission Speaker: Alan Martin, Chief Executive Officer, Sidewalk Track: ConTEXT: Course Materials, Digital Content, and the Academic Mission Location: 360 CF Experience Level: Threshold Competency: Business Stewardship, College Store Operations Block: Flash 1: Friday, March 4, 9:15-9:45 a.m.
	Fri, Mar 4, 2016 - 9:15 AM to 9:45 AM Flash Session: Trade-in Programs Speaker: Sandra Popowski, Manager, Campus Computer Store Track: Practical Store Operations Location: 340 A Experience Level: Threshold Competency: College Store Operations Block: Flash 1: Friday, March 4, 9:15-9:45 a.m.
	Fri, Mar 4, 2016 - 9:45 AM to 10:15 AM Break and Networking
	Fri, Mar 4, 2016 - 10:00 AM to 11:00 AM ICLA General Session: Licenced to Thrill: Lessons on Pushing the Boundaries of Marketing Location: 372
	Fri, Mar 4, 2016 - 10:15 AM to 11:45 AM Opening Mega Session with Shawn Achor Location: General Assembly Theater
	Fri, Mar 4, 2016 - 11:10 AM to 11:55 AM ICLA Programming Tracks Location: 381 A, 381 B & 381 C
	Fri, Mar 4, 2016 - 11:45 AM to 1:00 PM Lunch on Own
	Fri, Mar 4, 2016 - 12:00 PM to 1:00 PM ICLA Luncheon and Networking Session Location: 382
	Fri, Mar 4, 2016 - 12:00 PM to 1:00 PM NACS Business Meeting & Town Hall Location: 310
	Fri, Mar 4, 2016 - 1:15 PM to 2:15 PM Amazon on Campus: The Next Generation of Campus Retail Speaker: Tony Caravano, Business Development & University Relations, Amazon Track: ConTEXT: Course Materials, Digital Content, and the Academic Mission Location: 351 BE Experience Level: Intermediate Block: Block 2: Friday, March 4, 1:15-2:15 p.m.
	Fri, Mar 4, 2016 - 1:15 PM to 2:15 PM Computer Repair Center Operations and Best Practices Speaker: Justin Day, Computer Sales & Support Program Manager, Computer Showcase Track: Practical Store Operations Location: 350 E Experience Level: Intermediate Competency: College Store Operations, Retailing Block: Block 2: Friday, March 4, 1:15-2:15 p.m.
	Fri, Mar 4, 2016 - 1:15 PM to 2:15 PM Higher Education Act Update: Changes to HEOA Speaker: Richard Hershman, VP, Government Relations, NACS Track: Store Leadership and Strategy Location: 350 D Experience Level: Intermediate Competency: Course Materials and Intellectual, College Store Operations, Marketing and Campus Relations Block: Block 2: Friday, March 4, 1:15-2:15 p.m.
	Fri, Mar 4, 2016 - 1:15 PM to 2:15 PM How to Approach the Unapproachable or App-based Customer in Your Store! Speaker: Linda Talley, President, Linda Talley & Associates Track: Practical Store Operations Location: 351 AD Experience Level: Intermediate Competency: College Store Operations, Retailing Block: Block 2: Friday, March 4, 1:15-2:15 p.m. Session Handout
	Fri, Mar 4, 2016 - 1:15 PM to 2:00 PM ICLA General Session: The Ever Changing Retail Landscape: How Retailers are Adapting to Online Purchasing Trends Location: 372
	Fri, Mar 4, 2016 - 1:15 PM to 2:15 PM Keeping the Store in the Game and the Future of Digital Course Materials Speaker: Guy Adams, Division Manager, Academic Publishing and Outreach, UCLA Store Speaker: Jade Roth, CEO, Flat World Knowledge, Inc. Speaker: Sonny Matharu, Director LMS Distribution Strategy, Pearson Education Track: ConTEXT: Course Materials, Digital Content, and the Academic Mission Location: 352 D Experience Level: Intermediate Competency: Business Stewardship, Course Materials and Intellectual Block: Block 2: Friday, March 4, 1:15-2:15 p.m.
	Fri, Mar 4, 2016 - 1:15 PM to 2:15 PM Marketing: The Creative Process Speaker: Wendy Gish, Director Marketing Services, MBS Service Company, LLC Track: Buying, Merchandising, and Marketing Location: 340 B Experience Level: Intermediate Competency: Marketing and Campus Relations Block: Block 2: Friday, March 4, 1:15-2:15 p.m.
	Fri, Mar 4, 2016 - 1:15 PM to 2:15 PM Metrics Matter! What All Stores Should Know about Financial Reporting and Benchmarking Speaker: Paul Erickson, Sr. VP Client Services, RMSA Speaker: Martha Love, Information Analyst, indiCo Speaker: Kevin Leitner , CCR, Collegiate Retail Consultant, indiCo Track: Practical Store Operations Location: 340 A Experience Level: Intermediate Competency: Business Stewardship, College Store Operations Block: Block 2: Friday, March 4, 1:15-2:15 p.m. Session Handout Initial Markup Worksheet Interactive Initial Markup Worksheet
	Fri, Mar 4, 2016 - 1:15 PM to 2:15 PM Power Promoting Ideas Speaker: Tom Shay , CSP, Profits Plus Solutions Track: Buying, Merchandising, and Marketing Location: 360 CF Experience Level: Intermediate, Threshold Competency: Marketing and Campus Relations Block: Block 2: Friday, March 4, 1:15-2:15 p.m.
	Fri, Mar 4, 2016 - 1:15 PM to 2:15 PM Profit by Positioning Your Players to Achieve Their Potential Speaker: Cristina Rangel, eServices Supervisor, Titan Shops Speaker: Mike Clemons, Senior Manager, Operations, Titan Shops Track: Store Leadership and Strategy Location: 362 AD Experience Level: Intermediate Competency: Business Stewardship, College Store Operations, Leadership and Human Resources, Marketing and Campus Relations Block: Block 2: Friday, March 4, 1:15-2:15 p.m. Session PowerPoint
	Fri, Mar 4, 2016 - 1:15 PM to 2:15 PM Shake the Tree! Pick Off the Low Hanging Fruit to Improve Your Sales Revenue! Speaker: Jason Votruba, Retail General Manager, Air Force Academy Team Store Speaker: Katie Olson, General Merchandise Manager, MSU Bookstore, Inc. Track: Buying, Merchandising, and Marketing Location: 351 CF Experience Level: Intermediate, Threshold Competency: College Store Operations, Retailing Block: Block 2: Friday, March 4, 1:15-2:15 p.m.
	Fri, Mar 4, 2016 - 1:15 PM to 2:15 PM Strategic Impact Pathway Exclusive Session: Design Thinking as Strategic Advantage Speaker: Rebecca Horton, CEO, Trestles Track: Store Leadership and Strategy Location: 320 A Experience Level: Advanced Competency: Business Stewardship Block: Block 2: Friday, March 4, 1:15-2:15 p.m.
	Fri, Mar 4, 2016 - 1:15 PM to 2:15 PM The Cost of Doing Nothing: Why You Must Employ Rentals, Dynamic Pricing, and CRM Speaker: Jim Zaorski, Chief Executive Officer, Sequoia Retail Systems, Inc. Speaker: Sara Leoni, CEO, Rafter Speaker: Ryan Petersen, Chief Executive Officer, Verba Software Track: ConTEXT: Course Materials, Digital Content, and the Academic Mission Location: 371 CF Experience Level: Advanced, Intermediate Competency: Business Stewardship, Course Materials and Intellectual, College Store Operations, Retailing Block: Block 2: Friday, March 4, 1:15-2:15 p.m.
	Fri, Mar 4, 2016 - 1:15 PM to 2:15 PM The Science of Optimism: Fostering a "Can Do!" Attitude Speaker: Kim Langley, President, LifeBalance Enterprises, Inc. Track: Store Leadership and Strategy Location: 370 CF Experience Level: Intermediate Competency: Leadership and Human Resources Block: Block 2: Friday, March 4, 1:15-2:15 p.m. Session Handout
	Fri, Mar 4, 2016 - 2:10 PM to 3:45 PM ICLA Best Practice Collaboration Amongst Licensees Location: 381 B
	Fri, Mar 4, 2016 - 2:10 PM to 3:45 PM ICLA Cross Functional Best Practice Collaboration: HELP ME, HELP YOU! Location: 382
	Fri, Mar 4, 2016 - 2:15 PM to 2:30 PM Break and Networking
	Fri, Mar 4, 2016 - 2:30 PM to 3:30 PM 2016 Tech Trends: Findings from the On-Campus Product Parties Speaker: Andrew Kitzenberg, Founder, OnHand Track: Buying, Merchandising, and Marketing Location: 360 ABDE Experience Level: Intermediate Competency: Marketing and Campus Relations Block: Block 3: Friday, March 4, 2:30-3:30 p.m.
	Fri, Mar 4, 2016 - 2:30 PM to 3:30 PM Alternate Store Models Speaker: Estella McCollum CCR, Senior Director, indiCo Speaker: Jeff Nelson , CCR, Director, Bookstores, BGSU Bookstores Track: Store Leadership and Strategy Location: 362 CF Experience Level: Intermediate Competency: Course Materials and Intellectual Block: Block 3: Friday, March 4, 2:30-3:30 p.m.
	Fri, Mar 4, 2016 - 2:30 PM to 3:30 PM Bank on Blanks: Personalization On Demand Speaker: Courtney Kubitza, Educational Content Manager, Stahls' Track: Buying, Merchandising, and Marketing Location: 370 ABDE Experience Level: Advanced, Intermediate Competency: College Store Operations, Retailing Block: Block 3: Friday, March 4, 2:30-3:30 p.m.
	Fri, Mar 4, 2016 - 2:30 PM to 3:30 PM Custom/Digital Content Solutions Showcase Track: ConTEXT: Course Materials, Digital Content, and the Academic Mission Location: 361 ABDE Experience Level: Intermediate Competency: Course Materials and Intellectual Block: Block 3: Friday, March 4, 2:30-3:30 p.m.
	Fri, Mar 4, 2016 - 2:30 PM to 3:30 PM Customers First—How to Ensure Your Store and Strategy Revolve Around Customer Needs Speaker: Chad Saunders, Vice President, University of Toronto Bookstore Track: Practical Store Operations Location: 340 B Experience Level: Intermediate Competency: Business Stewardship, College Store Operations, Leadership and Human Resources, Marketing and Campus Relations, Retailing Block: Block 3: Friday, March 4, 2:30-3:30 p.m.
	Fri, Mar 4, 2016 - 2:30 PM to 3:30 PM Generations in the Workplace Speaker: Kim Langley, President, LifeBalance Enterprises, Inc. Track: Store Leadership and Strategy Location: 370 CF Experience Level: Intermediate Competency: Leadership and Human Resources Block: Block 3: Friday, March 4, 2:30-3:30 p.m. Session Handout
	Fri, Mar 4, 2016 - 2:30 PM to 3:30 PM Just Say Yes to Doing Things We Never Thought We'd Be Doing Speaker: Dave Hoffman, College Director of Bookstore & Auxiliary Services, Ozarks Tech Community College Bookstore Speaker: Nancy Wichmann, District Bookstore Manager, San Diego Community College Bookstores Speaker: Robyn Piro, Manager, Merced College Bookstore Track: Practical Store Operations Location: 350 F Experience Level: Intermediate Competency: Business Stewardship, Marketing and Campus Relations, Retailing Block: Block 3: Friday, March 4, 2:30-3:30 p.m.
	Fri, Mar 4, 2016 - 2:30 PM to 3:30 PM Managing Your Technology Product Inventory Speaker: Scott Saluga, Sales and Service Manager, Oberlin Technology Store Speaker: Randy Davis, Computer Manager, NCSU Bookstores Speaker: Ray Carbonell, Service Center Support Technician, Commodore Books & More Track: Practical Store Operations Location: 350 E Experience Level: Threshold Competency: Retailing Block: Block 3: Friday, March 4, 2:30-3:30 p.m.
	Fri, Mar 4, 2016 - 2:30 PM to 3:30 PM Social Media: What Is the Right Choice for Your Store? Speaker: Katie Simmons-Barth, Marketing & Retail Supervisor, Towson University Store Speaker: Cortney MacWherter, Coordinator of Social Conversations, NACS Track: Buying, Merchandising, and Marketing Location: 371 CF Experience Level: Intermediate Competency: Marketing and Campus Relations Block: Block 3: Friday, March 4, 2:30-3:30 p.m. Session Handout Survey Template Towson Survey
	Fri, Mar 4, 2016 - 2:30 PM to 3:30 PM Strategic Impact Pathway Exclusive Session: Contributing to Student Success through Strategic Partnerships Speaker: Daniel Maxwell , MS. Ed, Assoc VC/VP, Student Affairs, University of Houston-Houston Track: Store Leadership and Strategy Location: 320 A Block: Block 3: Friday, March 4, 2:30-3:30 p.m.
	Fri, Mar 4, 2016 - 2:30 PM to 3:30 PM Textbook Affordability Matters: A How-To Course to Establish Impactful Partnerships Speaker: Stacey Mulinex, Director, Columbus State Bookstore Speaker: Phillip Sanders, Textbook Supervisor, Columbus State Bookstore Speaker: Matthew Heywood, Columbus State Community College-Columbus Track: ConTEXT: Course Materials, Digital Content, and the Academic Mission Location: 362 AD Experience Level: Threshold Competency: Business Stewardship, Course Materials and Intellectual, College Store Operations, Leadership and Human Resources, Marketing and Campus Relations, Retailing Block: Block 3: Friday, March 4, 2:30-3:30 p.m.
	Fri, Mar 4, 2016 - 2:30 PM to 3:30 PM The Top 7 Issues Affecting the Collegiate Retail Industry Today Speaker: R. Todd Smith , CCR, Director of Campus Store Services, The Loch Shop Speaker: Anna Pavlik, General Merchandise Department Supervisor/Buyer, The Cougar Store SIUE Speaker: Neil Wedin, Course Materials Manager, University of Victoria Bookstore Speaker: Matthew Portner, Director of Auxiliary Services, Ashland University Bookstore Speaker: Christopher Bradie , Ed.D., Associate Vice President for Business Services, University of Pennsylvania Track: Store Leadership and Strategy Location: 340 A Experience Level: Intermediate, Threshold Competency: Business Stewardship, Course Materials and Intellectual, College Store Operations, Leadership and Human Resources, Marketing and Campus Relations, Retailing Block: Block 3: Friday, March 4, 2:30-3:30 p.m. Top 7 Issues College Store Magazine Article Session Handout
	Fri, Mar 4, 2016 - 2:30 PM to 3:30 PM What Amazon Would Prefer You (or Your Boss) Didn’t Know Speaker: Jeff Sieber, Apparel Buyer, University Book Store Inc. Speaker: Jim Zaorski, Chief Executive Officer, Sequoia Retail Systems, Inc. Track: ConTEXT: Course Materials, Digital Content, and the Academic Mission Location: 351 BE Experience Level: Advanced, Intermediate Competency: Business Stewardship, College Store Operations, Marketing and Campus Relations, Retailing Block: Block 3: Friday, March 4, 2:30-3:30 p.m.
	Fri, Mar 4, 2016 - 2:30 PM to 3:30 PM What Does the Administration REALLY Think? Observations on Student Performance and Adaptive Technologies Speaker: Jennifer Holcomb, Efficacy Implementation Manager for Higher Ed, Pearson Education Speaker: Michael Rosato, Associate Provost for Academic Affairs, Houston Baptist University Speaker: Pam Snow, SVP, Strategic Customer Partnerships, Cengage Learning Track: ConTEXT: Course Materials, Digital Content, and the Academic Mission Location: 362 BE Experience Level: Advanced, Intermediate Block: Block 3: Friday, March 4, 2:30-3:30 p.m.
	Fri, Mar 4, 2016 - 3:30 PM to 4:00 PM Break and Networking
	Fri, Mar 4, 2016 - 4:00 PM to 5:00 PM Mega Session with Seth Mattison Location: General Assembly Theater
	Fri, Mar 4, 2016 - 6:30 PM to 8:30 PM CAMEX Opening Reception Location: Club Level
	Fri, Mar 4, 2016 - 9:00 PM to 11:00 PM 20/30 Club After Hours