Drive Attendance to Your Booth - campaign resources
 

Timing is everything.  Get WPPI attendees excited and anxious to visit your booth.  WPPI offers resources to help you create a buzz about your presence at the show with two ways to send a dedicated message to WPPI show attendees before the show even starts:

1.  Direct Mail Turn-key Solution

Using a convenient, customized web portal, you can send cost-efficient postcards to WPPI pre-registered attendees. Direct mail remains very effective at getting your message out, particularly for prospecting, and should be a part of the media mix for any marketing plan. Given the total investment you are making to exhibit in a show, incremental spending for direct mail promotions may truly enhance your ROI. Your postcard can be in the mail as soon as February 13, 2012. (Must be purchased and materials due by February 10.)

A limited number of turn-key postcard service packages are available starting at $1,295 and includes the following services:

  • List rental fee for authorized use of the WPPI pre-registered attendee list
  • Creative services (optional fee)
  • Printing with full color 4/4 on all postcard sizes (both sides)
  • Customized messaging on front and back
  • Postage
  • Post office delivery

To learn more and order your postcard mailer click here.
Get started and use this creative brief worksheet.

2.  Email List Rental

Send us your own HTML creative and we will broadcast your dedicated email message to all pre-registered WPPI show attendees.  You can pick the send date.  Exclusively offered to only WPPI exhibitors, email list rental is available for the special rate of $1,000. HTML creative is due three (3) days prior to send date.  Click here to reference HTML Email guidelines.

Contact your Sales Rep today to reserve your Eblast send date.

Take advantage of one or both of these resouces and create a campaign that is uniquely your own. 

We look forward to seeing you at the show!

WPPI 2012 show dates:
WPPI Convention:  February 16-23
WPPI Trade Show:  February 20-22
WPPI U:  February 17-18
Print & Album Print Competition Judging:  February 17-18
Launch Pad:  February 19 (2:00 p.m. to 5:00 p.m.)
Photographers Ignite:  February 19 (7:00 p.m. to 11:00 p.m.)
Sony Shootout:  February 20 (8:00 p.m. to 10:00 p.m.)
Canon 80's Party:  February 21 (8:00 p.m. to 10:00 p.m.)
WPPI Awards Night (sponsored by Nikon):  February 22 (6:30 p.m. to 9:00 p.m.)

Best,

Melissa Kittson
Direct: 703-812-2727
FAX: 703-852-7380
Email: melissa.kittson@nielsen.com

George Varanakis
Direct: 323-817-3513
Email: gvaranakis@rfpublishing

Mike Gangel
Direct: 645-654-5318
Email: mike.gangel@nielsen.com

Dennis Tyhacz
Direct: 645-654-5786
Email: dennis.tychcz@nielsen.com

Visit our website: www.wppionline.com


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